About / Main Street

Main Streets tell us who we are, who we were, and how the past has shaped us.

Main Street Marshfield joins other Main Street programs around the country to enhance community identity and heritage, foster a downtown center of activity, and ensure economic stability.

Main Street Marshfield, Inc. was founded in the spring of 1990 by a group of about 40 local business people, professionals and city officials. As a not-for-profit volunteer corporation, Main Street Marshfield is designed to act as a catalyst for revitalizing the downtown area through concentrated efforts of organization, promotion, design and economic restructuring.

Our Four Committees

ORGANIZATION: This committee establishes consensus and cooperation by building partnerships among the various groups that have stake in the downtown. Their efforts include organizing fundraising events, recruiting volunteers, building awareness, and maintain the board structure.

PROMOTION: The Promotion Committee works very hard to make downtown Marshfield an exciting place with programming activity and lively stores. Retail promotions, general advertising and special events tell customers you can truly "Find it All!" in downtown Marshfield.

DESIGN: The Design Committee focuses their efforts on the overall beautification of the downtown. They work to enhance the quality and unique historical features of our downtown. Enhancements to buildings, signs, awnings, window displays, landscaping, and pedestrian amenities are encouraged through financial incentives and design assistance.

ECONOMIC RESTRUCTURING: The ER Committee seeks out effective ways to diversify an already vibrant and expanding downtown economy. Periodic market surveys provide benchmarks to identify retail gaps and develop strategies for business retention, expansion and recruitment. Conversion of unused upper-story space into apartments and offices and support for the competitive efforts of Main Street's existing merchants provide a solid economic foundation.


Feel free to contact us with questions and/or comments.