About / Main Street

Main Street Marshfield, Inc. was founded in the spring of 1990 by a group of about 40 local business people, professionals and city officials. As a not-for-profit volunteer corporation, Main Street Marshfield is designed to act as a catalyst for revitalizing the downtown area through concentrated efforts of organization, promotion, design and economic vitality.

Our mission is to energize and strengthen Downtown Marshfield.

Our vision is to honor the history of our downtown while looking for new ways to invigorate and stimulate the economic vitality of businesses within the district. We aim to make Downtown Marshfield a vibrant destination and create experiences that provide a sense of family, community, and togetherness for all residents and visitors.

Our Four Committees

ORGANIZATION: This committee establishes consensus and cooperation by building partnerships among the various groups that have stake in the downtown. Their efforts include organizing fundraising events, recruiting volunteers, building awareness, and maintain the board structure.

PROMOTION: The Promotion Committee works very hard to make downtown Marshfield an exciting place with programming activity and lively stores. Retail promotions, general advertising and special events tell customers you can truly "Find it All!" in downtown Marshfield.

DESIGN: The Design Committee focuses their efforts on the overall beautification of the downtown. They work to enhance the quality and unique historical features of our downtown. Enhancements to buildings, signs, awnings, window displays, landscaping, and pedestrian amenities are encouraged through financial incentives and design assistance.

ECONOMIC VITALITY: The EV Committee seeks out effective ways to diversify an already vibrant and expanding downtown economy. Periodic market surveys provide benchmarks to identify retail gaps and develop strategies for business retention, expansion and recruitment. Conversion of unused upper-story space into apartments and offices and support for the competitive efforts of Main Street's existing merchants provide a solid economic foundation.

Strategic Plan

  • Improve Pedestrian Experience
  • Enhance Downtown Aesthetics
  • Support Residential Development
  • Establish downtown Marshfield as the premier gathering place for county residents, supporting authentic local experiences in a unique setting

Impact Report

Office Hours: Monday - Wednesday, 8 a.m. - 2 p.m. | Thursday - Friday, by appointment