Business Resources / Design Resources

Design Guidelines

Each individual building facade plays an important role in the makeup of the downtown district. Storefronts, window displays, signage, color, canopies and architectural details all play an integral part in the successful design of individual buildings. Use this guide for a successful revitalization of your building that invests in your business and downtown well into the future.

Facade Renderings

Wisconsin Main Street's staff architect is able to provide a complimentary facade rendering for your building at no cost to you. The drawing will take into account your goals for the property while offering a vision preserving the historic integrity of the building. Contact [email protected] to request a drawing and see your building's potential.

Proven Display & Merchandising

Public Right-of-Way (PROW) Guidelines

The purpose of the PROW Enhancement Program is to optimize the growth and income of retail businesses and restaurants by allowing and encouraging the use of the public right-of-way.

Adopt-A-Parking Lot Program

The Adopt-A-Parking Lot Program exists to welcome visitors in our public downtown parking lots. Parking lots set the tone for visitors; often the first visual representation of the community as they head toward their destination. Parking lots enhance the visitor experience when median gardens are tended and litter is diligently removed. Beautify downtown with us!

Office Hours: Monday - Wednesday, 8 a.m. - 2 p.m. | Thursday - Friday, by appointment