Business Resources / Grant & Loan Programs
Welcome Back Grant Program
With the hustle and bustle of Central Avenue, many businesses in Downtown Marshfield have customers and employees park and enter through the back of their building.
Investment in back entrances can help customers feel safe, invited, and welcome when visiting Downtown Marshfield businesses. Examples of previous projects covered under this grant include better lighting, improved signage, mural projects, and seating areas.
In 2026, $8,000 has been designated for the Welcome Back Grant Program, allowing for grants of up to $4,000 per project. The 2026 grant cycle requires a 50/50 match, meaning that if you are awarded $4,000, your total project cost must be at least $8,000, with $4,000 being the applicant’s financial responsibility.
Applicants should discuss projects with Main Street Marshfield Wisconsin Executive Director Carter Howe ([email protected]) before submitting an application in order to increase likelihood of receiving an award.
Applications are due on Friday, April 3rd, 2026
Building Revitalization Program
Join the mission to energize and strengthen Downtown Marshfield.
The Downtown Building Revitalization Program exists to restore downtown building exteriors, establish new restaurants, and create housing through quality redevelopment. Building improvements of this nature increase property value, preserve historic architecture, promote the attraction and retention of businesses, and beautify our city.
In 2026, $16,000 has been designated for the Building Revitalization program, allowing for grants up to $16,000 for project. This 2026 grant cycle requires a 50/50 match, meaning that if you are awarded $16,000, your total project cost must be at least $32,000, with $16,000 being the applicant's financial responsibility.
This grant can be used to cover:
- Facade improvements
- Housing conversions and expansions
- Restaurant and entertainment conversions or expansions
Applicants should briefly discuss projects with Main Street Marshfield Wisconsin Executive Director Carter Howe ([email protected]) in-person or via email before submitting an application in order to increase likelihood of receiving an award.
CWED Loan Fund Program
The Central Wisconsin Economic Development Fund, Inc. has created a regional loan fund program to serve as an economic stimulus in Central Wisconsin. Local participating counties in CWED Loan fund are Adams, Marathon, Portage, and Wood.
About the CWED Loan Fund: The purpose of the CWED Loan Fund is to fill financing gaps in local markets and to stimulate private sector development. The CWED Loan fund provides direct loans for up to 10 years at rates beginning at 2% in partnership with other lending institutions.
How Can CWED Loan Funds Be Used?
- Purchase of land, building, and fixed equipment.
- Purchase of a business.
- Working capital.
- Short-term interim financing.
- Capital investments for dairy producers that will result in significant long-term increase in capacity to produce milk.
- Refinancing is not eligible.
- Other special projects.
The Central Wisconsin Economic Development Fund is administered by Redevelopment Resources. Please contact Kristen Fish-Peterson if you have any questions or require further assistance.
PO Box 532, Schofield, WI 54476
Ph: 715-340-7930 • Email
Downtown Marketing Grant
This program is intended to finance high-quality marketing for downtown businesses. The application period is in the spring. Projects are completed through summer.
WEDC Grant & Development Programs
Click the link to view current resources through the Wisconsin Economic Development Corporation.