Events


HUB CITY DAYS

July 23rd - July 25th, 2026

Downtown Marshfield

Every summer, downtown Marshfield comes alive for Hub City Days.

Hub City Days is a community celebration filled with live music, great food, family activities, local shopping, and unforgettable moments with friends and neighbors. Join us for a weekend packed with energy, entertainment, and hometown pride.

Main Sponsors: Sanford Health Marshfield Center Nelson-Jameson Simplicity Credit Union Festival Foods Waste Management Planet Fitness Crocket Septic

Event information below:

MOVIE IN THE PLAZA

Dusk | Wenzel Family Plaza, July 23rd 2026

Main Sponsor - Movie in Plaza Forte Opening Solutions

Other Sponsors Quality Tank Solutions





Friday, July 25th



SHOP HOP 5 - 7 PM | Downtown Marshfield

Enjoy the sweetest Wisconsin summer shopping and dining night. Plan for dinner and moseying to see what stores have up their sleeves. Live music, sales, promotions, and photo-ops are all rumored to be in the works!*

Streets will be closed to traffic Central Ave - Veteran's to 4th St., but participating stores run from Arnold all the way to 9th Street, looping in Chestnut and Maple Aves.

*Bring your receipt to the beverage tent at Wenzel Family Plaza between 7-9 p.m. to receive an entry to win Brew Fest tickets for each receipt you show with your 21+ ID. Winners will be announced at 9 p.m. Tickets will be held at Hub City Brew Fest for those not present for the announcement.

Live music at Wenzel Family Plaza!

Friday Night Stage Sponsors:

Ho-Chunk Gaming Nekoosa Woodfield Suites Kwik Trip State Bank

BIKE CRUISE

5:50-6:30 PM | Downtown Marshfield

Join one of two neighborhood group rides into downtown. First 100 participants will receive a goodie bag. At the finish line, visit bike-related vendors and join in the Shop Hop fun.

Meet at a group ride starting location by 5:50 PM. Rides depart at 6 PM Starting locations: Wildwood Zoo Train on the corner of 17th and Roddis Marshfield Middle School Tennis Courts

Scavenger Hunt 6-7 pm:

There will be a Car-Themed scavenger hunt for the children. 100 tickets will be hidden throughout Downtown Marshfield. Tickets can be redeemed for a miniature car.





Saturday, July 25



CAR SHOW

10 AM - 3 PM | Downtown Marshfield

The Hub City Days Car Show spans over 10 city blocks, features 500+ car/bike entries, a live DJ, door prizes, veteran appreciation raffle (2 PM).

It's the car show you can't miss! Car show vehicle awards are presented at 3 PM. Food vendors will be located throughout the event and local restaurants will be open to serve you!



LIVE MUSIC & BEER GARDEN

11 AM - 11 PM | Wenzel Family Plaza

Saturday Day Stage Sponsors Marshfield Bass Club Boson Company Next Home Hub City

Saturday Night Main Stage Sponsor Forte Opening Solutions

Enjoy live music with no cover charge! Bands will play 11 AM to 11 PM.

Bands: To be announced.



BREW FEST

12 - 3 PM | Wenzel Family Plaza

Brewfest Main Sponsor: Forte Opening Solutions

Other Sponsors: Partners Bank

Live music sets the tone for summer as cold beer flows all afternoon. Local breweries offer multiple samples so you can discover your new favorites. Take home a souvenir pint glass and other goodies from sponsors.

Food vendors, shopping, car show, craft show, and beer garden are all conveniently located within a block of the event.

Tickets:

- $35 presale



Hub City Days Craft Show

Located on East 2nd Street

Craft vendors should inquire with Kriss Schmitt: [email protected]

FAMILY ZONE

10 AM - 3 PM | Veteran's Park

Downloads:

Office Hours: Monday - Friday, 8:30 a.m. - 4 p.m.